Privacy Policy

Privacy Policy

Last Updated: October 24, 2026

1. Introduction

Welcome to wosmel.

We respect your privacy and are committed to handling your personal information in a transparent and responsible manner.

This Privacy Policy explains how we may collect, use, store, disclose, and protect your personal information when you visit, browse, or use our website, purchase products, or contact our customer service team.

This website is operated by Changsha Binghezi Consulting Services Co., Ltd.

By using our website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for particular data processing activities, we will seek the necessary consent before carrying out those activities.

2. Personal Information We Collect

The information we collect depends on how you interact with our website and the services you use.

2.1 Information You Provide Directly

When you place an order, contact customer service, or use our website features, we may collect information such as:

  • Your name, email address, and telephone number;

  • Billing and shipping addresses;

  • Order details, purchased products, and transaction records;

  • Information you provide when contacting us about products, orders, shipping, returns, or refunds;

  • Other information you voluntarily provide to help us fulfill an order or respond to your request.

2.2 Payment Information

Payments are processed through the payment methods and payment service providers available at checkout.

We may receive transaction-related information necessary to confirm payments, manage orders, process refunds, prevent fraud, and provide customer support.

Payment card details and other sensitive payment information may be collected and processed directly by the relevant payment provider, subject to its own privacy and security practices.

2.3 Automatically Collected Information

When you visit our website, we or the services used by our website may automatically collect certain technical and usage information, including:

  • Internet Protocol (IP) address and approximate location inferred from the IP address;

  • Browser type, device type, operating system, and language settings;

  • Pages viewed, products viewed, and interactions with website features;

  • Referring URLs, access times, and browsing activity;

  • Cookie identifiers and similar online identifiers;

  • Website performance, diagnostic, and security information.

The information actually collected depends on our website configuration, enabled services, your device settings, and your privacy choices.

2.4 Shopping and Advertising Events

If analytics or advertising integrations are enabled, information about your interactions with our store may be collected or shared with relevant service providers.

Depending on the integration, this may include product views, searches, add-to-cart events, checkout activity, purchase events, and interactions with advertising campaigns.

We will handle such information in accordance with applicable law, relevant consent requirements, and the privacy settings available to you.

3. How We Use Personal Information

We may use personal information for the following purposes:

  1. Order fulfillment: To confirm orders, process payments, prepare shipments, and send order notifications.

  2. Customer service: To answer inquiries and assist with order issues, returns, replacements, and refunds.

  3. Website operation: To maintain website functionality, improve the shopping experience, and troubleshoot technical issues.

  4. Security and fraud prevention: To detect suspicious activity, protect transactions, and safeguard our business and customers.

  5. Analytics and improvement: To understand website usage and improve our products, services, and website features.

  6. Advertising and marketing: Where permitted by applicable law, to measure advertising performance, evaluate campaigns, and support relevant advertising activities.

  7. Communication: To respond to requests and provide important information about orders or our services.

  8. Legal compliance: To comply with applicable laws, maintain appropriate business records, resolve disputes, and respond to lawful requests.

We process personal information only for appropriate purposes and in accordance with applicable legal requirements.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, scripts, and similar technologies to operate the store, remember preferences, analyze traffic, and support advertising activities.

4.1 Essential Cookies

These technologies support basic website functions, including shopping cart operations, checkout, session management, and security.

4.2 Preference Cookies

These technologies may remember preferences such as language, region, or other settings to improve your browsing experience.

4.3 Analytics Cookies

Where analytics services are enabled, these technologies may help us understand website traffic, visitor behavior, page performance, and interactions with our store.

4.4 Advertising Cookies and Pixels

Where advertising technologies are enabled, cookies, pixels, scripts, or similar tools may be used to measure advertising performance, understand interactions with advertisements, and support advertising activities.

4.5 Managing Cookies

You may be able to manage or delete cookies through your browser settings and any cookie preference controls provided on our website.

Where required by applicable law, we will obtain the necessary consent before using non-essential cookies or similar technologies.

If AppLovin tracking technologies or other advertising integrations are enabled on our website, we will provide an appropriate cookie banner or comparable mechanism that identifies the relevant technologies, explains their use, and respects your consent choices as required by applicable law.

Disabling certain cookies may affect shopping cart, checkout, or other website functionality.

5. Third-Party Services

We may use third-party service providers to operate our online store and provide related services. Depending on the services actually enabled, these providers may include the following categories.

5.1 E-commerce Platform and Website Hosting

Our e-commerce platform and hosting providers help operate the website, display products, maintain shopping cart functionality, and support checkout.

5.2 Payment Providers

Payment service providers process transactions, verify payments, support refunds, and help prevent fraudulent activity.

5.3 Shipping and Delivery Providers

Shipping carriers and logistics providers may receive information such as your name, delivery address, contact details, and shipment information to deliver your order and provide tracking services.

5.4 Analytics Providers

Analytics providers may process technical and usage information to help us understand website traffic, improve performance, and evaluate customer interactions.

5.5 Advertising and Marketing Partners

Advertising partners may receive or process information about website visits, shopping events, advertising interactions, and campaign performance where the relevant technologies are enabled and such processing is permitted by applicable law.

5.6 Customer Service Providers

Customer service tools may process your contact details, communications, and order-related information to help us respond to your inquiries.

Third-party providers may process information as necessary to perform their services, subject to applicable agreements, privacy policies, and legal requirements.

The categories above describe services we may use and do not mean that every listed service is currently active on our website.

6. Advertising, Analytics, and AppLovin

Where applicable services are enabled, we may use advertising and analytics technologies to measure marketing performance, understand visitor interactions, and improve advertising activities.

If this website uses AppLovin services or technologies, or shares relevant information with AppLovin, information may be processed for advertising measurement, analytics, advertising optimization, and related purposes, subject to the services enabled, applicable privacy choices, and legal requirements.

Depending on the integration, information shared with AppLovin may include shopping events, product interactions, purchase-related events, online identifiers, or other information permitted by the relevant integration.

We will not describe an integration as active unless it is actually enabled. Any collection or sharing of personal information through AppLovin must comply with applicable law and relevant consent requirements.

AppLovin Official Privacy Policy:

https://legal.applovin.com/privacy/

For more information about AppLovin's collection and use of your information visit: https://legal.applovin.com/privacy/.

You may also review available privacy settings and opt-out options provided by relevant advertising service providers, your browser, or your device.

Where required, we will provide appropriate notice, obtain necessary consent, respect applicable opt-out choices, and implement mechanisms to support applicable privacy rights.

7. How We Share Personal Information

We may share personal information in the following circumstances:

7.1 Service Providers

We may share necessary information with service providers that help us operate the website, process payments, fulfill orders, deliver products, provide customer support, and maintain website security.

7.2 Advertising and Analytics Partners

Where applicable and permitted by law, we may share relevant information with advertising and analytics partners, including AppLovin when its services are enabled, to measure advertising performance, analyze interactions, and support advertising activities.

7.3 Legal Requirements

We may disclose information when required by applicable law, a valid legal process, or a lawful request from a competent authority.

7.4 Protection of Rights and Security

We may disclose information when reasonably necessary to detect fraud, protect customers, investigate security incidents, enforce our rights, or protect our business operations.

7.5 Business Transfers

If our business undergoes a merger, acquisition, restructuring, or transfer of assets, personal information may be handled as part of that transaction in accordance with applicable law.

We do not sell personal information in exchange for direct monetary payment. However, certain advertising or analytics activities may be considered a sale, sharing, or targeted advertising under particular privacy laws. Where applicable, we will honor the rights and choices provided by those laws.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, providing customer support, maintaining business records, preventing fraud, resolving disputes, and complying with legal obligations.

Retention periods depend on the type of information, the purpose for which it was collected, applicable legal requirements, and the need to retain it.

When personal information is no longer necessary, we will take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable law.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the information entrusted to us.

10. International Data Transfers

Our service providers may process or store personal information in countries or regions outside your place of residence.

Where personal information is transferred internationally, we will take the measures required by applicable law to provide appropriate protection.

11. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you;

  • Request correction of inaccurate or incomplete information;

  • Request deletion of personal information where legally applicable;

  • Request a copy of your personal information where applicable;

  • Object to or request restrictions on certain processing activities;

  • Withdraw consent where processing is based on consent;

  • Opt out of certain targeted advertising, sale, or sharing of personal information where applicable;

  • Exercise available cookie and advertising privacy choices; and

  • Lodge a complaint with a relevant data protection authority.

To submit a privacy request, please contact us using the contact information provided in Section 16.

We may need to verify your identity before processing a request. We will respond in accordance with applicable legal requirements.

Where applicable, you may also use the privacy controls provided by your browser, device, or relevant advertising service provider.

12. Children's Privacy

Our website is not intended for children who are not legally permitted to independently use online shopping services under applicable law.

We do not knowingly seek to collect personal information from children in violation of applicable law. We also will not knowingly use AppLovin services to collect or share children's data in violation of applicable requirements.

If you believe a child has improperly provided personal information to us, please contact us so that we can review the matter and take appropriate action.

13. Third-Party Websites

Our website may contain links to third-party websites, payment services, social media platforms, or other external services.

We do not control the privacy practices of those third parties. Information you provide directly to them will be governed by their own privacy policies and terms.

We encourage you to review the relevant privacy policies before using third-party services.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, website features, service providers, data practices, or applicable legal requirements.

Updated content will be published on this page, together with a revised last-updated date.

Where required by law, we will provide additional notice or obtain the necessary consent before implementing relevant changes.

15. Shipping, Returns, and Refunds

Personal information may be used to process orders, arrange delivery, communicate shipment updates, and handle customer service requests related to returns, replacements, and refunds.

Our standard estimated delivery timeframes are:

  • Order processing: 1–3 business days before shipment.

  • Shipping transit: 12–15 business days after dispatch.

  • Estimated total delivery time: 13–18 business days from order processing through delivery.

Eligible return requests may be submitted within 30 days of delivery, subject to the conditions in our Return / Refund Policy and applicable law.

If an item arrives damaged, defective, or incorrect, please contact our customer service team. Depending on the circumstances and applicable law, the available resolution may include a replacement, reshipment, exchange, or refund.

These shipping and return provisions are included for reference. The detailed procedures are explained in our separate Shipping Policy, Return / Refund Policy, FAQ, and Terms of Service.

16. Company Information and Contact Details

If you have questions about this Privacy Policy, our data practices, or your privacy rights, please contact us using the details below.

Brand Name: wosmel

Website Operator:
Changsha Binghezi Consulting Services Co., Ltd.

Business License Entity:
Changsha Binghezi Consulting Services Co., Ltd.

Registered Address:
Room 366, Buildings 1-4, 1-6 and 1-8,
Jinqiao Market Cluster, Huangjinyuan Subdistrict,
Xiangjiang New Area, Changsha, Hunan, China

Customer Service Email:
service@wosmel.com

Customer Service Phone:
+1 9207608268

Please include sufficient details about your inquiry so that we can review and respond to your request appropriately.

Thank you for visiting wosmel and for trusting us with your information.